In recent years, with the development of my country's economy, the packaging consumption of various EVA foam products has increased dramatically, and the packaging industry has developed rapidly. According to incomplete statistics, there are more than 20,000 packaging companies in my country. In some places, the packaging industry has become a local pillar industry. The scale of the company, the level of equipment and the quality of products are all close to international standards.

    eva packaging industry: self-improvement

    Demand drives growth

    The prosperity of my country's packaging industry is due to the huge demand for packaging products in the domestic market on the one hand, and the substantial increase in export products on the other. With China's accession to the WTO, product exports will further expand, which will surely drive a substantial increase in product packaging.

    According to statistics, the global consumer market for packaging materials and containers has been around 800 billion US dollars in recent years, and the US has exceeded 120 billion US dollars, surpassing other countries. For example, in terms of per capita packaged consumption, Japan’s US$617 and the US’s US$463 are far higher than China’s. Relevant experts believe that there is growth potential behind the gap in China's packaging industry.

    Face the gap

    At present, the world's multinational packaging companies such as Tetra Pak in Sweden, International Paper in the United States, OI, ACI in Australia, Saint-Gobain in France, etc. have all come to China to invest and set up factories.

    This has accelerated the pace of integration of my country's packaging industry with the international packaging industry to a certain extent, and at the same time puts the domestic packaging industry under greater pressure from competition.

    After China's accession to the WTO, the internal quality of products and competition in packaging and decoration will become increasingly fierce. Such as the packaging and decoration of handicrafts, tourist products, gifts and export products is even more important. From a comprehensive perspective, my country's packaging industry has a large gap with developed countries in terms of modern packaging basic industry level and high-tech content. According to statistics from customs, the State Inspection Bureau, the State Economic and Trade Commission and other departments, from 1998 to 2000, my country’s economic losses due to improper packaging were more than US$7 billion each year.

    Grasp the trend and strengthen the enterprise

    First of all, environmental protection will become the main theme of the packaging industry. While the packaging industry is developing rapidly, it has also become one of the larger pollution and resource waste industries. According to statistics, packaging waste accounts for more than 35% of urban waste in the United States, as high as 45% in Japan, 30%-50% in EU countries, and at least 15% in my country, and it is on the rise. Environmental protection has become an important strategic element for companies to establish reputation and improve product awareness. According to statistics, as of the end of last year, my country's green packaging companies had nearly 1,000, with industry investment exceeding 8 billion yuan, and a total annual output value of 3 billion yuan, which has accumulated strength for Chinese companies to "break down" in the international market.

    Second, align with international standards. The products of some world-renowned companies can be active globally for a long time. An important reason is that their products generally introduce international standards. Therefore, the adoption of international packaging standards is the potential to enhance the competitiveness of packaging companies' products in the international market.

    Third, improve competitiveness through design. The design of commodity packaging in developed countries fully embodies the human-oriented design concepts of beauty, practicality, and environmental protection, and their products are often sold well. In contrast, domestic packaging design is relatively fragile, and many companies have to take overseas product packaging design and even packaging structure and material design. At the same time, this also left a large gap in the market for packaging companies.

    Fourth, rely on the brand to win the market. It is generally recognized that the management of intangible capital of brand is higher than capital management. Currently, consumer brand awareness is increasing. In developed countries, corporate intangible assets account for 50%-70% of assets.

        Scale is the only way for a company to survive. At present, the price of environmentally-friendly packaging materials that meet the standards on the market is about twice as high as that of traditional packaging materials, and small green packaging companies are facing survival difficulties. According to industry experts, EVA processing manufacturers have pointed out that from the current situation, it is difficult for companies with an annual output of 50 million pieces (based on 500ml lunch boxes) to operate for a long time, and the production capacity of over 100 million pieces is the basis for the company. In line with this, equipment manufacturers have made every effort to improve the process, greatly reducing production costs and realizing large-scale benefits.